Emotional Intelligence for Real-World Experience
Emtherical adds emotional intelligence to the experience data organizations already collect, helping teams understand how customers, patients, and employees actually experience the moments that matter.
By revealing emotional context beyond scores and sentiment, Emtherical supports clearer decisions, stronger connection, and more human-centered outcomes.
Accolades
Recognized for advancing emotional intelligence in experience insight.
Experience is More Than Performance
Most experience programs are very good at measuring outcomes.
Scores, ratings, and driver analysis show what is happening.
But scores are driven by emotion.
At the moment people respond, their emotional experience shapes the score they give. When experiences create confidence and connection, outcomes improve. When they create anxiety, frustration, or detachment, outcomes suffer. What traditional metrics cannot show is which emotions are driving those outcomes or how to respond in ways that actually improve results.
Without emotional insight, teams often overcorrect, investing in broad or costly fixes when more precise action would be more effective.
Emotional insight turns experience data into clear direction for action
Applications
Add emotional intelligence to your existing CX program to understand what drives connection, loyalty, and strain across the customer journey.
- Reveal emotional drivers behind customer feedback
- Understand how experiences strengthen or weaken emotional attachment
- See beyond traditional metrics to what truly shapes behavior
Layer emotional understanding onto PX programs to better support patients during moments of vulnerability.
- Understand how patients emotionally experience care, not just how it performs
- Identify where emotional connection builds confidence or creates strain in the patient journey
- Design more human, empathetic care experiences
Enhance EX programs by listening more deeply to what employees are experiencing emotionally.
- Reveal the emotions shaping engagement, trust, and burnout
- Understand how change and uncertainty are emotionally experienced
- Support leadership decisions with deeper human context
Extending Emotional Insight Across the Organization
Because experience shapes outcomes everywhere, emotional understanding strengthens decisions across strategy, operations, and culture.
Strategy and Growth
Apply emotional insight to guide strategy, innovation, and differentiation.
- Understand how emotional connection shapes brand perception and choice
- Inform innovation and product development with deeper human context
- Design experiences that resonate emotionally, not just functionally
Operations & Enablement
Bring emotional context into operational decision-making.
- Identify emotional friction within customer and patient operations
- Surface early signals of strain before issues escalate
- Support faster, more human-centered response and prioritization
People & Culture
Strengthen culture and leadership through emotional understanding.
- Understand how employees emotionally experience change and growth
- Identify patterns that influence retention, trust, and morale
- Support leaders with insight into how decisions are actually felt
How Emtherical Understands Emotion at Scale
Emtherical uses advanced AI to interpret the emotions people naturally express in open-ended feedback. Rather than relying on keywords or sentiment alone, our approach is grounded in a consistent emotional framework that brings structure and clarity to real-world language.
By combining generative AI with emotional science, Emtherical transforms unstructured text into clear emotional insight that can be compared by teams, understood and acted on across large and complex datasets.
This allows organizations to add emotional understanding to their existing experience programs without changing how or where feedback is collected.
Key principles:
- Built to understand real-world language across all forms of unstructured feedback
- Grounded in a consistent emotional framework
- Built to scale across large, complex datasets
- Designed to work with existing experience programs
About Us
The Emtherical Emotion LLMs emerged from a groundbreaking collaboration among academics, data scientists, and experienced business leaders. United by a shared mission, they delved into the emotions that shape human behavior and fuel organizational success. By accurately identifying emotions in written communication, their innovative work redefines emotional intelligence—traditionally viewed as a personal skill—into a measurable, scalable business capability powered by generative AI. At the heart of this innovative collaboration are Emtherical’s three founders.
Alexander Doak
Jennifer Oyler
Kirsten Zapiec
Commitment
At Emtherical, our commitment goes beyond delivering cutting-edge AI solutions—we strive to ensure our work reflects our core values of empathy, transparency, and responsibility. These pillars guide how we innovate, connect, and contribute to a better, more ethical business landscape and planet. Our commitment:
1. Ethical Innovation
We are committed to harnessing the power of AI responsibly. Our technology is designed with thoughtfulness and care to ensure that it is used to improve lives, foster understanding, and drive ethical business practices.
2. Empathy at the Core
Empathy is the heart of everything we do. From helping businesses connect meaningfully with their customers and employees to ensuring our solutions elevate the human experience, we strive to cultivate deeper emotional understanding in every interaction.
3. Transparency and Trust
We believe in being authentic and transparent with how our technology works and is applied. By prioritizing openness and accountability, we build trust with our partners and ensure that our solutions uphold the highest standards of integrity.
